The people behind
the work
Keystone Development & Training was founded in 2006. One consistent thread runs through everything since: designing bespoke training that genuinely changes behaviour, in close partnership with the organisations it serves.
Founder
Sheridan Webb
Founder, Keystone Development and Training
Sheridan Webb has been designing and delivering training programmes for over 30 years, working with organisations across manufacturing, financial services, retail, construction, professional services and the third sector. She founded Keystone Development and Training in 2006, and has spent the years since working with L&D teams who want something better than off-the-shelf.
Her approach to design is grounded in learning science and accelerated learning principles — drawing on established frameworks for how adults learn and, critically, how that learning transfers back to the workplace. She's interested in behaviour change, not just content coverage, and that shows in how programmes are structured, what activities are chosen and how sessions are debriefed.
Her particular strengths are turning complex or ambiguous briefs into clear, practical learning experiences, incorporating your organisations values, competences and processes, and writing training that feels immediately relevant to the people going through it. Learning experiences aren't generic, they reflect the organisation's world.
She's equally comfortable designing a 12-module management academy and a single bite-size workshop, and has worked on programmes that have won industry awards, carried ILM accreditation and been delivered across multiple countries in multiple languages.
Qualifications & background
MCIPD
Diploma in Performance Coaching
5Di Accredited
BSc Mathematics & Management Science — UMIST
Speaker - The Learning Network, Manchester CIPD Branch and others
How Sheridan works
Design principles that don't change
Grounded in learning science
Every programme is built on established leaning science principles, such as accelerated learning, cognitive load, spaced practice, learning transfer. Not theory for its own sake, but because it changes what gets designed and how it gets delivered.
Built for your organisation
Learning experiences and exercises aren't generic. Case studies are designed to draw on what participants actually face. Everything is bespoke so it feels immediately recognisable to the people going through it, and that's what makes it work.
Behaviour change, not box-ticking
The measure of a programme isn't how well it went on the day. It's whether people work differently afterwards. That shapes everything: what's in the room, how it's structured, and how it's debriefed.
The wider team
Associates who know what good looks like
Keystone Development and Training Ltd works with a carefully selected pool of associates, experienced L&D practitioners, facilitators and coaches drawn largely from the Training Designers' Club community. Associates are brought in where the scale of a programme, a specialist subject area, or a delivery rollout requires it.
Nobody is brought in cold. Every associate Sheridan works with has been vetted and, in most cases, worked with her before, OR comes highly recommended from another trusted source. The result is a network that can flex to meet the demands of large or complex programmes without any compromise on quality.
Where associates come fromOur associate network is drawn largely from the Training Designers' Club — an active L&D practitioner community based in the UK, limited to 100 members.
Experienced facilitators
Multi-sector backgrounds, face-to-face and virtual delivery
Qualified coaches
For blended programmes with coaching components
HR & OD specialists
Subject expertise where programmes require it
Leadership development expertise
Specialist facilitators for senior programmes
All vetted, all trusted
No random selections — every associate is known to us
Want to talk through
your project?
A 30-minute conversation is usually enough to work it out. Tell us what you're trying to achieve and we'll give you an honest view of what's possible, no commitment required.
Part of the Keystone FAMILY
Get support from our sister ventures
Community
The Training Designers' Club
A membership community for L&D professionals, offering weekly drop-ins, monthly CPD sessions and an active online community. The place to get practical on-demand (light touch) support if you're an L&D manager or consultant who would value other perspectives and new insights.
Resources
Power Hour Training
A library of over 50 ready-to-use, training materials to deliver bite-size live workshops . Useful if you need something quickly or want to test a format before commissioning bespoke work.
